TRENDY, VINTAGE INSPIRED ARTISINAL LOGO:
Design Guide, Design, and implementation
Project One Hipster Logo Project Brief
SIX EASY STEPS
- No Concept Necessary!
- Follow the Hipster Logo Design Guide to create a simple and cliché logo. Irony is a necessary part of this assignment. The cliché can be used to your advantage, or lead to the demise of a good logo concept. This project is truly a way to warm up and think about the concept of a design cliché.
Project One —SIX EASY STEPS
No Concept Necessary!
Follow the Hipster Logo Design Guide to create a simple and cliché logo. Irony is a necessary part of this assignment. The cliché can be used to your advantage, or lead to the demise of a good logo concept. This project is truly a way to warm up and think about the concept of a design cliché.
Step 1: Choose a badge
The perfect shape for a patch, stamp, or temporary tattoo.
- The simple circle
- The seal (scalloped edge) of approval
- The merit badge
Step 2: Let’s decorate!
Time to add some fun design elements to add visual texture.
- Grab an “X”, maybe some arrows! How about a banner?
- You’ll need some fun icons. Don’t worry if they don’t pertain to your business, this is all about a lifestyle.
Step 3: Use some key words
Because your product is authentic, locally sourced, and handcrafted.
Use vintage jargon like:
- Hand Crafted
- Dry goods
- Use alternate rhetoric or D.I.Y. “design” words such as:
- Graphic Artist
- Hand Lettering
- Desktop Publisher
- Computer Graphics
Step 4: SUPER IMPORTANT!
Extra Info. Gotta make sure people know it’s legit. The more the better.
Extras such as:
- Found or appropriated
- Trade Mark
Step 5: ADD the Name
Don’t spend time searching through countless fonts, just choose from the selection below.
- Wisdom Script —
So scripty, and it’s “free!” — Lost Type
- FUTURA BOLD —
It’s the Wes Anderson font. Designed by Paul Renner, 1927.
- Brothers —
For that rugged, indie, pioneering feel
Offered by Emigré, Designed by John Downer in 1999.
Step 6: Implement
Make a Rubber Stamp: pick any color, as long as it’s red or black. Grab some kraft paper and stamp away.
Find some vintage photographs or images, which your design can be applied; easel, artboard, render in pen & ink, artist canvas, random studio images (not yours of course, this is about image)
Step 7: and repeat…
Follow the process to the best of your ability; create two total designs. Try to make each design very different using the same criteria and ground rules.
Create a third alternate design that enhances the process, and goes beyond the stereotype; use any other design, material, typefaces. We will compare and access the three designs.
[See the attached zipped font files]