Hipster Logo Design Guide

TRENDY, VINTAGE INSPIRED ARTISINAL LOGO:

Design Guide, Design, and implementation

Project One Hipster Logo Project Brief

SIX EASY STEPS

  • No Concept Necessary!
  • Follow the Hipster Logo Design Guide to create a simple and cliché logo. Irony is a necessary part of this assignment. The cliché can be used to your advantage, or lead to the demise of a good logo concept. This project is truly a way to warm up and think about the concept of a design cliché.

Hipster Logo Design Guide

Project One —SIX EASY STEPS

No Concept Necessary!

Follow the Hipster Logo Design Guide to create a simple and cliché logo. Irony is a necessary part of this assignment. The cliché can be used to your advantage, or lead to the demise of  a good logo concept. This project is truly a way to warm up and think about the concept of a design cliché.

Step 1: Choose a badge
The perfect shape for a patch, stamp, or temporary tattoo.
Example:

  • The simple circle
  • The seal (scalloped edge) of approval
  • The merit badge

Step 2: Let’s decorate!
Time to add some fun design elements to add visual texture.

  • Grab an “X”, maybe some arrows! How about a banner?
  • You’ll need some fun icons. Don’t worry if they don’t pertain to your business, this is all about a lifestyle.

Step 3: Use some key words
Because your product is authentic,  locally sourced, and handcrafted.
Use vintage jargon like:

  • Artisinal
  • Provisions
  • Hand Crafted
  • Purveyors
  • Authentic
  • Supplies
  • Dry goods
  • Use alternate rhetoric or D.I.Y.  “design” words such as:
  • Graphic Artist
  • Illustrator
  • Hand Lettering
  • Layout
  • Desktop Publisher
  • Computer Graphics

Step 4: SUPER IMPORTANT!
Extra Info. Gotta make sure people know it’s legit. The more the better.
Extras such as:

  • Found or appropriated
  • REG.
  • MFG
  • Trade Mark
  • Estd.
  • Since
  • U.S.A.
  • 2013
  • Co.
  • Circa

Step 5: ADD the Name
Don’t spend time searching through countless fonts, just choose from the selection below.

  • Wisdom Script —
    So scripty, and it’s “free!” — Lost Type
  • FUTURA BOLD —
    It’s the Wes Anderson font. Designed by Paul Renner, 1927.
  • Brothers —
    For that rugged, indie, pioneering feel
    Offered by Emigré, Designed by John Downer in 1999.

Step 6: Implement
Make a Rubber Stamp: pick any color, as long as it’s red or black. Grab some kraft paper and stamp away.

Find some vintage photographs or images, which your design can be applied; easel, artboard, render in pen & ink, artist canvas, random studio images (not yours of course, this is about image)

Step 7: and repeat…
Follow the process to the best of your ability; create two total designs. Try to make each design very different using the same criteria and ground rules.
Create a third alternate design that enhances the process, and goes beyond the stereotype; use any other design, material, typefaces. We will compare and access the three designs.

[See the attached zipped font files]

Blazenhoff, Rusty. “The Hipster Logo Design Guide on How To Create an Artisanal Logo.” Laughing Squid. Design Taxi, 31 July 2013. Web. 25 Aug. 2013. The Hipster Logo Design Guide” by San Francisco-based designer Tim Delger, via DesignTAXI.
ALSO: look at The Noun Project, http://thenounproject.com/
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