2011-2012 Academic Year

Fall 2011

Publication Design

DES 386 001_Cat.#1936
Tuesday and Thursday 5:45 p.m. – 8:50 p.m.
Micheels Hall 185


Publishing is a direct form of graphic expression. Its primary concern is words and the form they take—on a page, a collection of pages or a computer screen—and how that form contributes to the meaning of those words.

Today, many designers are initiating their own projects, wielding their visual skills and knowledge of the publishing industry to become their own producers. These designers are at the forefront of the indie publishing movement. The designer as publisher is in a unique position to unify text, imagery, layout, and final production into a whole that is greater than its parts.

Book design is an art form. There is a long tradition of book making, the book design process is closely intertwined with production and manufacturing—how your book is physically constructed. This class will examine basic principles of sequence, page design, typography, and cover design. As you begin the design process, you will also need to keep in mind how your book will be made.

In this course, the act of publishing works is examined from the perspective of a variety of visual systems. Typographic systems, design theory, principles of composition; alternative publishing methods will be explored through reading, research, writing exercises, formal projects, workshops, and design production. Sequential studies will follow the design process: problem-solving through exploration, experimentation, selection, critique, and refinement. Words, phrases, and bodies of text will be manipulated to develop an understanding of how layout, hierarchy, and compositional principles effect readability and legibility – and ultimately the creation and conveyance of meaning. Along the way, craft, presentation and research skills will be refined. The primary goal of the class is to develop students’ confidence and abilities with publishing as communicative medium, an informational system, and as contemporary mode of visual expression.

Graphic Design I

DES_310 003_Cat.#1919
Tuesday and Thursday 2:30p.m. – 5:35 p.m.
Applied Art 123


Study and creation of visual images used to inform and/or persuade specific audiences.

Graphic Design II

DES 360 001_Cat.#1928
Monday and Wednesday 2:30pm -5:35 pm
Applied Art 123


Application of social, business and ethical factors affecting visual communication, while increasing sensitivity and experience in graphic design.

Spring 2012

Graphic Design II

DES 360 002_Cat.#1971
Monday and Wednesday 2:30 p.m. – 5:35 p.m.
Applied Art 123


Study and creation of visual images used to inform and/or persuade specific audiences.

Section two of Graphic Design II was asked to implement a Service Learning component to the class structure. We have been invited to create a logo and complete identity system for El Centro de Conexion de Chippewa Falls, WI.

The mission of El Centro de Conexión de Chippewa Valley is to create a safe and inclusive community of diverse cultures through education, celebration and collaboration.

El Centro de Conexión de Chippewa Valley is unique in the diversity of collaboration it represents. Community affiliates include: public health, schools, universities, banks, legal firms, government agencies, on-profit organizations, and community members. Because of this collaboration, new community connections are being built between mainstream agencies and the Latino community.

Graphic Design I

DES_310 001_Cat.#1950
Monday, Wednesday, Friday 8:00 a.m. – 10:00 a.m.
Applied Art 124

Graphic Design I

DES_310 004_Cat.#1953
Monday, Wednesday, Friday 10:10 a.m. – 12:10 p.m.
Applied Art 124