Newsletter

Project: 2

EXTENDED SERIAL NEWSLETTER

DESCRIPTION:

Create a newsletter design utilizing selected article text from the various sections or departments from the AIGA website. Graphic Design is all about editing. Editing appropriate text and images is a tremendous skill to develop. Each section offers a multitude of resources to pull from. You must choose one or two articles from each section. You must also pull text and information from one of the additional partnership/resources from the bottom of the AIGA website. For the Events & Competitions section you must create a calendar of events for the remainder of October and November. The calendar does not have to include every event from every chapter; choose a collection of them that interest you. Follow links that interests you to edit and inform your articles. Use appropriated informational text from the AIGA website. Sections to gather materials are: Inspiration, About AIGA, Why Design?, Events & Competitions, Tools & Resources.

All images in your newsletter must be taken/borrowed (with full credits of authorship) from any of the Accidental Mysteries visual archive originally posted by either Ken Baker or John Foster through the Design Observer website. Edit your selection of images carefully. Try to find the largest file size/resolution as possible. You may have to trace an image closer to its source. Image number, size, color, collection is your choice.

As determined by a consensus of you last class, I will be assigning specific document restrictions such as; document size, page count, typeface, grid, and paper choice.

OBJECTIVES:

Gather & use appropriated informational text from the AIGA website. Sections to gather materials are: Inspiration, About AIGA, Why Design?, Events & Competitions, Tools & Resources.
Conditional editing of both text and image selection is to be carefully considered and fully integrated to your preferences and interests, as well as representing the many offerings and resources from the website.
Understand and apply grid based layout & design to a grouping of information. Fully utilize, and consistently use, a typographic ‘baseline’ grid to establish all subsequent type and layout decisions according to: type size, proportion/scale, leading, alignment & placement.
Develop a correlation between editorial content and visual presentation specific to newsletters
Introduce newsletter information/content types relative to function and target audiences
The Serial: Consistency without Monotony
Hierarchy of presented information including: headline, sub-head, folios, author, dates of publication, photo credits etc.
Develop design(s) according to restrictions regarding layout, size, page number, type style, and generalization of content.